Tim Hortons’ beloved Roll Up to Win contest is back for 2025, bringing a wave of nostalgia and innovation that fans have been eagerly awaiting. From February 24 to March 23, 2025, customers can once again experience the thrill of rolling up the rim—both physically and digitally—to uncover exciting prizes. This year marks a special milestone as Tim Hortons reintroduces its classic paper roll-up cups for the first time in five years, alongside new digital features designed to enhance participation.
Whether you’re playing roll up online , collecting Tim Hortons cup contest entries, or hoping to win big through the limited-edition physical cups, this year’s contest promises something for everyone. Let’s dive into what makes Roll Up the Rim 2025 a must-participate event.
Why Roll Up the Rim 2025 Is a Game-Changer
The Return of Physical Cups
For many Canadians, there’s nothing quite like the tactile excitement of rolling up the rim of a coffee cup to reveal a prize. In response to customer feedback, Tim Hortons has brought back the iconic paper cups for a limited time during the contest period. These cups will be available while supplies last, so don’t miss your chance to relive the classic experience.
But it’s not just about nostalgia—this year’s contest also introduces innovative ways to earn extra rolls. For instance, using a reusable cup earns you an additional digital roll, aligning with Tim Hortons’ commitment to sustainability. Additionally, purchasing eligible Tims at Home products and uploading receipts grants you three rolls per purchase, giving you even more opportunities to win.
How to Participate in Roll Up the Rim 2025: Eligibility and Entry Methods
To join the fun, simply make a qualifying purchase of select hot or cold beverages, breakfast sandwiches, wraps, or other food items at participating Tim Hortons locations. Each purchase earns you one digital roll if you’re a member of Tims Rewards. If you prefer the traditional method, head to a Tim Hortons restaurant and request a physical cup to roll up the rim directly.
Not tech-savvy? No problem! You can still participate without the app by visiting a store and asking for a physical contest cup. Just remember, these cups are available only while supplies last, so act fast.
What Can You Win?
The roll-up-the-rim giveaways for 2025 are bigger and better than ever, with tens of millions of prizes up for grabs. Here’s a sneak peek at some of the fantastic rewards:
- Vehicles: Drive away in an Electric Volkswagen ID. Buzz or an all-terrain vehicle (ATV).
- Vacations: Enjoy all-inclusive trips to dream destinations.
- Electronics: Score TVs, smartphones, and more.
- Gift Cards: Redeemable at various retailers.
- Tim Hortons Products: Free coffee, donuts, Timbits, and other treats.
- Outdoor Gear: Bass Pro Shops equipment for adventure enthusiasts.
- Subscriptions: SiriusXM subscriptions for music lovers.
With such a diverse range of prizes, there’s truly something for every participant. All digital rolls must be revealed by April 4, 2025, so keep track of your entries.
Why This Year’s Contest Stands Out
The return of physical cups isn’t just about satisfying nostalgia—it’s a strategic move by Tim Hortons to engage customers on multiple levels. According to Hope Bagozzi, Tim Hortons’ Chief Marketing Officer, the decision was inspired by overwhelming demand from loyal patrons who fondly remember the original format. By combining the classic roll-up experience with modern digital elements, Tim Hortons has created a hybrid contest that appeals to both longtime fans and newcomers.
Last year’s 60th-anniversary celebration reinforced the importance of tradition, leading to the decision to bring back the classic cups for a limited time.
Moreover, the inclusion of bonus rolls for eco-friendly practices, such as using reusable cups, reflects Tim Hortons’ dedication to environmental responsibility. It’s a win-win situation: participants get more chances to win, and the planet benefits too.
Tips for Maximizing Your Chances to Win
- Join Tims Rewards: Membership is free and ensures you earn digital rolls with every eligible purchase.
- Use Reusable Cups: Not only does this help the environment, but it also gives you an extra roll.
- Buy Tims at Home Products: Upload receipts to earn three rolls per purchase.
- Sign Up for a Tims Mastercard: Earn 50 bonus rolls instantly.
- Check rolluptowin.ca: Stay updated on contest rules, deadlines, and prize details.
Final Thoughts
The Roll Up the Rim 2025 contest is shaping up to be a highlight of the year for Tim Hortons fans across Canada. With its blend of tradition and innovation, this year’s event offers a unique opportunity to reconnect with a cherished pastime while embracing new ways to play. Whether you’re rolling up the rim on a classic paper cup or trying your luck digitally, the excitement is undeniable.
So grab your coffee, collect those rolls, and get ready to win up —because this year, the cups to victory are closer than ever.
